Bachelor of Arts in
Hospitality/Tourism/Event Management
Bachelor of Arts in
Programme Code
TH6000
Duration
3.5 years
Intakes
February
August
Overview
The Bachelor of Arts in Hospitality/Tourism/Event Management programme is designed to equip students with the necessary knowledge and skills required to excel in the ever-evolving hospitality industry. Our programme focuses on providing a comprehensive understanding of the various aspects of hospitality, such as customer service, event management, food and beverage services, tourism management, and more. We offer a rigorous curriculum that combines theoretical learning with practical experience through internships and industry placements. Our faculty members are experienced professionals who bring their expertise into the classroom while keeping up-to-date with current trends in the industry.
Graduates from our programme possess excellent communication skills combined with critical thinking abilities making them highly sought-after candidates by employers across all sectors.
Programme Structure
Semester 1
Shared Courses
- Customer Service Management
- Global Tourism and Hospitality
- Sustainability in Tourism & Hospitality
- Business Environment
- Finance Management
- Services Marketing
- Language (German)
Specialisation 1: Hospitality Management
- Food and Beverage Operations
- Food and Beverage Supervision
- Food and Beverage Management
Specialisation 2: Tourism Management
- Travel and Tourism Operations
- Travel and Tourism Supervision
- Tour Operations Management
Specialisation 3: Event Management
- Event Operations and Project Management
- Event Experience Creation
- Event Experience Management
Worldwide Internship
Semester 2
Shared Courses
- Funding and Finance
- Hospitality Economics
- Human Resource Management
- Strategic Marketing
- Customer Relationship Management
- Contemporary Issues
- Operations Management
- Language (German)
Specialisation 1: Hospitality Management
- Rooms Division Operations
- Rooms Division Supervision
Specialisation 2: Tourism Management
- Travel Geography
- Destination Analysis
Specialisation 3: Event Management
- Revenue and Pricing Management
- Corporate Events and Hospitality
Worldwide Internship
Semester 3
Shared Courses
- Business Strategy
- Business Branding
- Project Management
- Managing Events
- Quality Management
- MICE and Logistics
- Computer Application I
- Language (German)
Specialisation 1: Hospitality Management
- Facilities Management
- Food and Beverage Development
Specialisation 2: Tourism Management
- Tourism & International Development
- Sustainable Tourism and Destination Development
Specialisation 3: Event Management
- Entrepreneurship in Hospitality and Events
- Sustainable Event Management
Semester 4
Shared Courses
- Strategic Impact of Business Environment
- Technology in the Industry
- Organisational Behaviour and Performance
- Researching Tourism and Hospitality Management
- International Resort and Spa Management
- Contemporary Trends
- Computer Application II
- Language (German or Spanish)
Specialisations:
- Hands-on Project
- Work-based Project
Semester 5
Shared Courses
- Language (German or Spanish)
Specialisations:
- Hands-on Project
- Work-based Project
- Digital Portfolio Project
How to Apply
Entry Requirements
Tuition Fees
How to Apply
How to Apply
- Find the programme
- Check your eligibility
- Prepare your documents
- Submit your application
Please note, SIMS’s offer is subject to the availability of places in each program and applications to competitive programs may close when program quotas fill before published deadlines. As such, applicants are encouraged to apply as soon as possible to avoid disappointment.
Entry Requirements
Entry Requirements
Academic requirements
- Level 3 Diploma/ Pre-U Diploma/ Foundation Diploma/ IB Diploma
English requirements
- IELTs 6.0
- Common European Framework of Reference (CEFR) B2
- Cambridge English Advanced (CAE) 169+
- Pearson Test of English (PTE ) Academic 52+
Tuition Fees
Tuition Fees
- Annual tuition fee: 28,000 CHF/ semester
- Whole programme fee: 140,000 CHF/ 5 semester
Notes:
- Programme fees are priced and invoiced in Swiss Franc (CHF).
- Payment in other currencies will be converted to CHF at the exchange rate on that day.
- Tuition fees and medical insurance fees are subject to change without notice.
- Bank transfer is the preferred method of payment.
Why study here?
Switzerland is world-renowned for its high-quality educational institutions, and the Swiss Institute of Management and Sciences (SIMS) is no exception. Located in the city of Zug, SIMS provides an array of programs and courses that are highly respected by employers around the globe. The curriculum at SIMS has been crafted to give students a well-rounded education encompassing every facet of business and management. The courses are rigorous and require hard work, but the rewards are worth it as graduates leave with an understanding of the global marketplace and its associated challenges. SIMS graduates are highly sought after by employers due to their strong analytical skills, problem-solving ability, and cultural awareness. The University has an excellent reputation for placing graduates in top jobs at leading companies worldwide.
